Media Publishing Company

Is my understanding of all of this correct? Please tell me what I have wrong. Also please inform me of anything further regarding what I’m speaking about. Advertising agencies have to use media companies. They need them, because a media company is essentially the owner of a form of medium- which is the vehicle for the advertising agency’s client’s advert. Now, take for example a media company that publishes a newspaper. We will call it ABC. So am I right to say that ABC owns this paper? ABC has different departments in their organisation. One part is the editor. We will call him John. John is in charge of deciding what things are written about in the paper. That is, he decides what news articles go in there, what adverts go in there, and what advertorials go in there. Now another department within ABC is the journalists, who are the people who write the news articles, about anything they wish. Another department is the publishing team, who actually print the newspaper. Another department is the team who try and find clients to advertise in the herald. And another department is booking the adds and scheduling the ads, whatever that means. So am I right to say the media companies are a massive part of advertising? Advertisers have nowhere to advertise without them. Today I found out that… Your understanding of how newspaper editors operate is grossly misinformed. NO editor in chief of a newspaper has anything to do with selling or placing advertising. The editor manages editorial content (i. E. News articles, opinion columns, editorials, sports, whatever). All newspapers have a separate business staff that sells, places and coordinates advertising. The editorial staff and the business staff have little to no interaction, and many newspapers place the staffs in separate buildings altogether, and most definitely separate floors if they do share a building. Media companies and advertisers have a symbiotic relationship. Media companies like TV stations and newspapers need advertisers to bring in revenue, and advertisers need media companies to purchase their ads in order to get product awareness out there. So in that sense, yes, “media companies are a massive part of advertising. ” But if you’re trying to insinuate that a newspaper editor in ANY way controls advertising or that average joe reporters have any interaction with the business side of the paper, that’s flat-out wrong. All respectable newspapers fiercely keep a wall up between news/editorial and advertising. Not to do so is unethical and calls into question the integrity of a newspaper’s coverage. A publisher and an owner of a newspaper are often the same thing but they don’t have to be. The owner might be a larger media corporation (i. E. Gannett, Hearst, whatever), but the publisher is almost always a person working solely for the newspaper (whereas the media company might own the paper AND a TV station, the publisher would be involved solely in the newspaper). A newspaper’s departments are roughly thus: Owner Publisher News: editors, reporters, photogs, copy editors, designers, editorial writers, Web producers, columnists, artists Business: business manager, ad designers, zone managers, account managers, salespeople Production: people who manage the actual printing of the paper Circulation: people who work with customers, subscriptions, back issues, etc. Several papers also employ a librarian to manage archives and help out with research. Finally, reporters can “write about anything they wish” to a point. Almost all reporters are on beats. They cover a specific topic (schools, government, sports teams, etc. ). They’re allowed ease to write within their beat. Every day they sit down with their desk editor and/or managing editor and pitch their story ideas. The editors will yes or nay the story idea and the reporter can proceed with the story or find something else to write about. A story may be vetoed for a variety of reasons, such as: timeliness, lack of sources, cancellation of an event, lack of a set time table, lack of impact in the community, redundancy (“You wrote about this last week&quot, etc.


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One Response to Media Publishing Company

  1. Randi Burbank says:

    You are right but you are missing the point. The best advertisement for any item is the one that brings the watcher the closest to a real life experience. For example Budweiser would announce that the Commercial was for them, but until they told you, you were too wrapped up in their truthful fun loving episode. The people rave about the commercial because the theme is life. Advertisers must appear to be something other than just an advertiser.

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